Visibility3 min
Wrong opening hours cost more than bad design
It is the least interesting detail on your listing and the one most likely to produce a lost customer and an angry review.
Page 3 of 4
More groundwork.
Visibility4 min
Reviews are not a vanity metric
Star ratings are the single strongest signal most customers use, and the mechanics of getting them are less mysterious than people think.
Operations4 min
Nobody is as patient as your own website makes them
The gap between how long you will wait for your own site and how long a stranger will is enormous — and only one of those matters.
Visibility5 min
For local search, your Google profile matters more than your homepage
Most people deciding whether to call you never reach your website. They decide inside Google, on a page you can control but did not build.
Visibility5 min
“We're on page two of Google” is rarely the real problem
Ranking is a symptom. Chasing it directly is why so much money gets spent on SEO with nothing to show.
Operations4 min
What a booking link does that a phone number cannot
Not a replacement for talking to people. A way of capturing the ones who will never call in the first place.