Visibility4 min
Social media is discovery, not a destination
Posting daily is not a strategy. What matters is where people land after they find you — and most businesses have nowhere to send them.
Page 4 of 4
More groundwork.
Ownership4 min
Own the domain, whoever builds the site
The single most common expensive mistake in small business web work, and it takes ten minutes to avoid.
Trust5 min
Accessibility is usability with the edge cases included
It is not a compliance exercise for large companies. Most of it is the same work that makes a site better for everyone.
Ownership5 min
Your website is the only channel you actually own
Every other place your business appears is rented. Here is what that means the day the landlord changes the rules.
Trust4 min
“We have nothing worth hacking” is not how it works
Almost nothing targeting small business sites is targeted. That is precisely why the ordinary defences matter.
Money4 min
How to tell whether any of it is working
Most marketing is judged on feeling. A single question, asked consistently, replaces almost all of it.