Mission
Most businesses run on software built for someone much bigger.
Enterprise tools assume an ops team to configure them and a budget to match. We build for everyone below that line.
- Based in
- Ottawa, Canada
- Structure
- Founder-owned
- Funded by
- Its own client work
01 — The problem
Software got cheaper. It didn't get simpler.
A café, a contractor and a two-person agency each pay for six tools now. Payments here, bookings there, reviews somewhere else — each one reasonable on its own.
Joining them up is a role no small business has, so it falls to whoever has the evening free. The numbers exist. Getting to them takes long enough that most weeks nobody does.
Nobody consolidated these tools because consolidation is only profitable at enterprise scale — which is exactly the wrong reason for it not to exist.
What we're for
The businesses everyone else builds down to.
Not enterprises with an ops team. The shop, the trade, the clinic, the two-person studio — running on six subscriptions nobody joined up.
02 — Principles
Four things we don't compromise on.
Say the honest thing
Even when it costs us
Ship, then talk
Weeks, not quarters
Own what we make
Products, not projects
Price so it's obvious
No quote-to-find-out
03 — How it's structured
Two halves that fund each other.
Products is where we build things we own and run, starting with Project Sherlock. The services side pays the bills while products compound.
The products side keeps us honest about what shipping software actually costs — which is why the client work has got better since we started running our own.
Where this goes…
Connect what a business already pays for, normalise it, and make it answerable in plain language. Each product should stand alone and be better for sitting next to the others.
Building the same thing from the other side?
We'd rather compare notes than pretend nobody else is working on it.