Brand4 min
Photographs of your actual work outsell stock
A slightly imperfect photo of something you really made beats a flawless one of something you didn't, and the reason is not sentimental.
Page 2 of 4
More groundwork.
Operations4 min
A slow site is a closed door
Speed is not a technical nicety. It is the first thing a visitor experiences, and most of them will not wait to see the second.
Money5 min
What happens when you publish your prices
Hiding the price filters out fewer bad enquiries than you think, and a lot of good ones. Here is the trade honestly.
Operations3 min
A contact form is not a way of being contactable
Different people reach out in different ways, and a single form quietly turns away the ones who would have called.
Operations5 min
The real cost of doing it by hand
Manual work rarely shows up as a bill, so it rarely gets counted. Here is how to price the hours you are already spending.
Money5 min
Most analytics are noise
Dashboards are full of numbers that move without meaning anything. A very small handful actually tell you what to do next.